Social media not only continues to increase but is becoming an essential factor for any business looking to grow and succeed in today’s world.
Just how can you pump up your social media marketing muscle for success?
Whether you are new to building an online business, joined a network marketing company or wanting to get exposure for your own products and services, social media marketing is a must.
People use social media to connect, to renew their friendships, to keep in touch with long lost friends and distant relations, and to look for products and services. Social media also helps them find out what other people have to say about a brand or company.
To be successful in your online business, you will need to focus on your social media presence.
Use the following 9 top tips to pump up your social media marketing muscle for success:
#1 …Get a Blog
Blogging will literally change your business, period! Not only does it provide you with an avenue to talk about the things that matter most to you and your business, you can also write posts that are optimized for search engines.
However, your blog won’t help you unless you share the content on your social media channels, which is called social media syndication.
Your blog is a platform for your potential clients, customers and prospects to engage with you, interact by making comments and sharing your valuable content with their following. With time, people who are interested in what you have to say and the products/services you sell will start clicking on your blog post links. This leads into building paying customers, which builds your business success.
#2 …Know Your Specific Audience
Understanding the people you are looking to influence will help you make and produce appropriate posts and content.
Whether you are posting a photo on Instagram, writing tips and tricks on your Facebook page, or sharing an article on LinkedIn, you must know the audience you are specifically targeting. Visiting groups and other social media sites is a great way to know where your audience hangs out, what questions they are asking and what problems they want solved. Spend time developing key factors of who your specific audience is which will help to pump up that social media marketing muscle!
#3 …Tell Your Story
Social media is so full of information and flowing news that you need to stand out from the rest of the crowd.
Effective social media marketing, to this end, will require that you tell stories from your own unique perspective. Sharing your story will help to attract people that will result in a more effective connection. Target your messaging to your niche market and influence them to spend their money on what you have to offer.
#4 …Say It with Images
With the increasingly short attention spans, most people will ignore your social media posts and content unless you use eye catching images. Therefore, work on creating infographics, or interesting memes and any other kind of image that will get people interested in what you have to say and, ultimately, in what you are selling.
#5 …Use Videos
Videos are also making their own mark in the social media marketing world. As a business, therefore, consider joining Instagram, Tumblr, YouTube and twitter. There are so many creative things you can do with video.
And social media sites like Facebook and Periscope make it easy to even do ‘live’ video where you can talk right to your audience. There are also screen capture videos to share quick tips, short presentations to help your audience solve a problem or get information on a specific topic. Then, create unique and interesting videos and post them to these social media channels.
#6 …Valuable Helpful Content
Today, there is too much upselling and personal advertising on social media. If you adopt any of these strategies, you will invariably fail in ways you never thought possible. Instead, focus on providing valuable helpful content. People will start paying more attention to your messaging simply because it will help them deal with their problems. At the end of the day, they might even be convinced to spend their money on your online business.
#7 …Long Tail Keywords
People use long tail keywords while looking and searching for information, products, and services on social media and search engines. Consequently, to find success in your social media marketing campaign, it is imperative that you start using these types of keywords. Long tail keywords narrows down specifically what your audience is wanting to read about or watch a video.
As mentioned above, you need to share everything you post across multiple social media channels. The more you share and syndicate your content and posts, the higher your chances of finding success. Those search engines will rank your content and also your social media sites.
This open the doors to more people clicking on links to finding your content on your blog or social sites. This one tip alone is sadly under used by so many online business owners and marketers. Social media syndication is a powerful way to get noticed and build your online business success.
#9 …Call to Action
Last but not least, after you have provided helpful content in your social media posts, ensure you ask the readers and/or viewers to take certain actions. Whether you need them to give you a call, send you an email or sign up for something, giving a call to action is key to building your business and making sales. It may seem like a no brainer to you, but most people won’t take action unless you TELL them too!
I hope you found these 9 top tips to pump up that social media marketing muscle for success to be helpful. Go ahead a leave your comments below and if you did find this information to be valuable, maybe share it with others! You know…share it on your social sites *wink*